S I T I
Judy Jt Wang
Project Overview
Selena Judy Bridal – New Brand Initiative
Time:March1st - May15th 2025
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About
Contributed to the creation of a new brand under Selena Judy Bridal by leading the development of its visual identity and brand positioning. My responsibilities included:
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Defined brand positioning and target audience with the team
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Designed logo from sketch to final vector
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Created brand assets: business cards, labels, hang tags, IG icon
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Maintained visual consistency across all channels
Brand Identity
Defined a brand persona featuring Japanese-inspired minimalism, hand-drawn elegance, and a bespoke, high-end feel. The brand focuses on one-of-a-kind, handcrafted pieces with complex silhouettes and construction that require expert craftsmanship beyond mass production.
Illustrations
At the client’s request for watercolor-style illustrations of San Francisco’s natural landscapes, I created a series of hand-painted artworks to be used in later product design and branding applications.
Business Card Design
Designed a business card that features a large hand-painted watercolor illustration, emphasizing the brand’s artistic and creative identity. The layout was intentionally minimal to let the artwork take center stage and reflect the brand’s bespoke, handcrafted spirit.
Tag Design
Designed a folded hang tag, with the outer side featuring the brand logo, Instagram QR code, brand mantra, and company email. The inner side was left partially blank to allow for handwritten notes, highlighting the handcrafted nature of the brand and enabling personalized care instructions for each customer.
Label Design
Designed neck and care labels with an emphasis on minimalism, following the client’s request for a clean, understated look. The layout was carefully crafted to highlight the brand logo as the central visual element.
Logo & Instagram Logo Design
Designed a typographic logo based on the client’s preference for a trendy, text-based style. Introduced subtle customizations to letterforms to add uniqueness, and refined the overall composition to achieve a sense of rhythm and visual balance.
