
S I T I

Yaotu
Project Overview
Tour Platform Web & App Design
Time:Jun 1st - Now
(Ongoing Project with YAOTU TECHNOLOGIES, LLC)

Identify Problem
The founder noticed several issues faced by friends working as local guides in Japan who rely on social media to get clients:
Low communication efficiency:
Clients chat for a long time without placing an order.
Low conversion rate:
Many chats end without a booking, making planning difficult.
High risk of cancellations:
Most deals are verbal; clients often cancel
last minute.
Difficult to handle time extensions:
Clients ask to extend tours on the spot
without a clear system for extra charges.
Design Goal
-
Streamline booking: Make it easier for clients to confirm orders quickly.
-
Increase conversion: Guide users toward actual bookings instead of endless chatting.
-
Reduce no-shows: Provide a formal order system to prevent verbal-only deals.
-
Support time extensions: Allow guides to manage extra time with clear pricing rules.
Solution
Smart matching: Tourists can filter guides by date, location, language, and MBTI. The system recommends compatible personalities for better communication.
Message limit: Max 3 messages before the guide replies, to reduce spam.
Check-in rule: Both must confirm the start within 10 minutes, or face a penalty.
Extend button: Add extra time to bookings with one click.
Paid chat: Guides can lock messages behind a paywall to save time.

Emily 26

Traveler Persona


Takashi 30
Guide Persona
Design System

Lo-Fi

Hi-Fi







