
S I T I

Yaotu
Project Overview
Tour Platform Web & App Design
Time:Jun 1st - Now
(Ongoing Project with YAOTU TECHNOLOGIES, LLC)
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Identify Problem
The founder noticed several issues faced by friends working as local guides in Japan who rely on social media to get clients:
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Low communication efficiency:
Clients chat for a long time without placing an order.
Low conversion rate:
Many chats end without a booking, making planning difficult.
High risk of cancellations:
Most deals are verbal; clients often cancel
last minute.
Difficult to handle time extensions:
Clients ask to extend tours on the spot
without a clear system for extra charges.
Design Goal
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Streamline booking: Make it easier for clients to confirm orders quickly.
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Increase conversion: Guide users toward actual bookings instead of endless chatting.
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Reduce no-shows: Provide a formal order system to prevent verbal-only deals.
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Support time extensions: Allow guides to manage extra time with clear pricing rules.
Solution
Smart matching: Tourists can filter guides by date, location, language, and MBTI. The system recommends compatible personalities for better communication.
Message limit: Max 3 messages before the guide replies, to reduce spam.
Check-in rule: Both must confirm the start within 10 minutes, or face a penalty.
Extend button: Add extra time to bookings with one click.
Paid chat: Guides can lock messages behind a paywall to save time.

Emily 26

Traveler Persona


Takashi 30
Guide Persona
Design System

Lo-Fi

Hi-Fi







